You built the audience.
Now build the backend that sells it.
I build the backend you should have had two years ago-a 24/7 sales channel that shares the selling with you so your business keeps converting while you sleep, rest, or go outside and touch grass. Without removing you from your business. Without replacing your personality with a funnel that sounds like it was written by Sales Bro Jake.
$15M+
In client revenue
+38%
Avg conversion uplift
100
Sources cited
0
Jakes on payroll
I’ve led the back end of a $200 million brand and the back end of a 10K offer.
The difference? A 24/7 invisible sales channel.
I spent a decade inside L’Oréal and Warner Bros looking at the math behind brands you’ve heard of. Then I built my own. Then I watched online business owners at six and seven figures running themselves into the ground because their entire sales process required them to be physically present every day.
So I built the Invisible Sales Channel method for fixing that - a backend that shares the selling with you, so you're not the one holding the whole thing together every single day.
Hard work isn’t the villain. Hard work without direction is.
01Data is the most honest person in the room.
02You cannot distract your way out of needing a strategy.
03Burnout is a terrible sales strategy.
04Your conversion rate is probably badass, but you're not even selling your offer.
05Specific messaging attracts fewer people and converts more of them. That is the trade you want to make.
06Comparison kills creativity, distracts you, and puts you on a one-year delay to the growth you actually want.
07You don’t need a bigger sales team. They want to hear from you. The system should sound like you, not someone replacing you.
08Building a business is hard work, but when what you do lights you up, it doesn’t feel like it. We’re not chasing the soft-girl strategy or the easy way out. We’re here to scale and change lives, and we love doing it.
What it actually looks like when the backend does the work.
● Client testimonial · 01
● Client testimonial · 02
● Client testimonial · 03
A fractional CMO
in your corner.
Twice a week.
This is not about building funnels. This is about scaling a business with data, strategy, and a fractional CMO who’s thinking about your business growth every single week - auditing strategy, inside your software, making decisions from evidence not from instinct.
You don’t need more strategy. You need someone watching the numbers with you.
01
The pivot spiral
You keep changing offers, formats, platforms. Each pivot feels like the answer. None of them have time to work before the next one starts. You are moving constantly and going nowhere.
02
Strategy borrowed from the wrong business
You’re following advice built for list sizes you don’t have and launch strategies designed for cold audiences when yours is warm. Right tactic, wrong context.
03
The number nobody is reading
Something has been not-working for months. Your data has been trying to tell you. You haven’t looked, because looking means deciding.
04
Scaling on instinct
You’re building from screenshots of other people’s launches. Calling it research. It’s outsourcing trust. You already know more than you think.
High proximity. In the weeds. Doing it together.
Tuesdays
60–90 min
Group call
Strategic working session. We go into a member’s business each week - audit it, diagnose, decide what gets built next. You get watch-time on other people’s businesses (an underrated education) plus your own turn in the chair.
Thursdays
All day
Community Day
Post your questions in the community and I'll answer them personally. The screenshot you're staring at, the number that's scaring you, the decision you can't make. Drop it in the group and I'll work through it until it's clear.
The full picture of growth - not pieces of it.
Traffic
How are you getting people into your world? Into your community, into your audience? Is it through ads or organic? And what does the data say about what's actually working?
Offer architecture
What you sell, in what order, at what price. The ladder that turns a $97 buyer into a $5k client.
Messaging audits
How are you speaking to your ideal audience? Are you showing them how you're different? Are you getting specific enough in your messaging to make them feel spoken to?
Data analysis
What are your numbers actually telling you to do? We don't make moves based on instinct. We make moves based on what the data says.
Scaling decisions
When to hire, when to hold, when to kill the offer. The calls that look obvious in hindsight, made on time.
Not a fixed curriculum. We work on what your business actually needs this week.
You stop scaling from emotion.You start scaling from evidence.
$15M+
Client revenue
+38%
Avg conv uplift
6mo
Commitment
Who The Control Room is actually built for.
For you, if
· You're past six figures. Foundation's built. Now you're scaling.
· You don't want a VA who just takes orders. You want a CMO brain in the room — someone who reads your data, builds strategy with you, and actually helps you understand it.
· You make decisions from data. Or you know how important data is, and you're ready to start learning.
· You're committed to six months because that's how long real strategy takes. Not a quick fix. A long-term business.
· You absolutely love what you do. You help people, you want to expand that impact — and you know scaling is how you do it.
Not for you, if
· You're pre-revenue. You haven't started marketing yourself or you don't have established offers ready.
· You want passive coaching or a DIY course. Not active strategy, consulting, and real collaboration.
· You want a quick fix, not a long-term working relationship.
· You take strategy advice from anything you see online.
· You don't want to share your numbers. You're not comfortable being transparent about your growth and business.
Step into the room
where you scale from evidence.
Investment
$1,100 / month
Commitment
6 months
Questions, asked & answered.
Why six months?+
Six months is where we start. Real strategy is long-term - we're making decisions for the longevity of your business, not chasing fast cash. Inside, we work on everything: launches, cash injections, long-term strategy, business models, funnels - all of it. This is a collaboration. We build, grow, and scale together.
What if I'm already in a mastermind?+
Then you probably already know this is your next step. You don't need to copy and paste someone else's strategy. You need a space to implement based on your business. You want a CMO in your corner - not more training videos. You want someone scaling with you, reading your data with you, testing with you. You want the collaboration.
Is this 1:1 with you?+
No - it's a small group with twice-weekly access to me. This is deep, high-proximity collaboration. It's a really special space, and it's a perfect fit for the perfect person.
What happens at month six?+
Most members renew. They love having a CMO in their corner - someone who cares about their business as much as they do, who reads the data with them and brings strategic direction to keep scaling.